Understanding Lifestyle Sport
Consumption, Identity and Difference
Price: $54.95
Add to Cart- ISBN: 978-0-415-25955-2
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 26th August 2004
- Pages: 240
About the Book
The past decade has seen a tremendous growth in the popularity of activities like skateboarding and snowboarding; sports that have been labelled as 'extreme' or 'lifestyle' and which embody 'alternative' sporting values such as anti-competitiveness, anti-regulation, high risk and personal freedom. The popularity of these activities goes beyond the teenage male youth that the media typify as their main consumers.This book examines the popularity, significance and meaning of lifestyle sport, exploring the sociological significance of these activities, particularly as related to their consumption, and the expression of politics of identity and difference. This edited collection includes much unique ethnographic research work with skaters, surfers, windsurfers, climbers, adventure racers, and ultimate frisbee players. The central themes explored in Understanding Lifestyle Sport include:
- How might we describe lifestyle sports?
- What influence do commercial forces have on lifestyle sports?
- Do lifestyle sports challenge the hegemonic masculinities inherent in a traditional sport environment?
Table of Contents
1. Introduction: Mapping the lifestyle sport-scape 2. 'Chicks dig scars': Commercialisation and the transformations of skateboarders' identities 3. Death, danger and the selling of risk in adventure sports 4. Sustainable Adventure: Embodied experiences and ecological practices within British climbing 5. Surfing: From one (cultural) extreme to another 6. Taking risks: Identity, masculinities and rock climbing 7. 'New Lads'? Competing masculinities in the windsurfing culture 8. 'Mandatory equipment': Women in Adventure Racing 9. 'Anyone can play this game': Ultimate Frisbee, identity and difference 10. Extreme America: The cultural politics of extreme sports in 1990s AmericaCustomers who bought Understanding Lifestyle Sport also bought:

Sport, Culture and Advertising
Identities, Commodities and the Politics of Representation
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships...
The Beijing Olympiad
The Political Economy of a Sporting Mega-Event
The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include...

Celebrity Culture
In this fascinating and topical beginners guide, Ellis Cashmore explores the intriguing issue of celebrity culture: its origins, its meaning and its global influence. Covering...
